Choosing your Choice Architect(ure)
“Nothing will ever be attempted if all possible objections must first be overcome.” — Samuel Johnson *** In the book Nudge by Richard Thaler and Cass Sunstein they coin the terms ‘Choice …
“Nothing will ever be attempted if all possible objections must first be overcome.” — Samuel Johnson *** In the book Nudge by Richard Thaler and Cass Sunstein they coin the terms ‘Choice …
You would be hard pressed to come across a reading list on behavioral economics that doesn’t mention Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein. …
Michael Mauboussin, the first guest on our podcast, The Knowledge Project, explains how our situations influence our decisions enormously in Think Twice: Harnessing the Power of Counterintuition. …
Edge.org asked the likes of Christopher Chabris, Nicholas Epley, Jason Zweig, William Poundstone, Cass Sunstein, Phil Rosenzweig, Richard Thaler & Sendhil Mullainathan, Nassim Nicholas Taleb, …