“I am certain in the belief that the average man who scrupulously follows this course of action is bound to win great success.”
George Marshall must be one of, if not the most under appreciated leaders in American history, and certainly of the 20th century.
Not only was he the military genius in charge of the US Army during World War II and the most directly responsible for its success, he was considered the primary leader of the Allied War effort by every major Allied leader. Roosevelt found him indispensable as his Army Commander, Winston Churchill called him the “true architect of victory” in the War, and even Stalin claimed he'd personally trust his life to Marshall. General and future President Dwight D. Eisenhower was his disciple.
It was Marshall who, from a standing start of a few hundred thousand soldiers, raised an army of millions and oversaw the major operations that would lead to the liberation of Europe. (Brilliantly recounted by Rick Atkinson in his three volume series.)
Churchill put Marshall's best qualities — his leadership in the worst of times — on display when he wrote:
There are few men whose qualities of mind and character have impressed me so deeply as those of General Marshall … He is a great American, but he is far more than that … He has always fought victoriously against defeatism, discouragement and disillusion. Succeeding generations must not be allowed to forget his achievements and his example.
Sadly, outside of military circles, that example does seem a bit forgotten.
Marshall is now mostly known for his genius Marshall Plan, which sought to re-build Europe (including Germany) in the aftermath of the war. But he was much more than that.
Before World War II, Marshall had a long and distinguished military career, including as the primary aide to General John J. Pershing, the Commander of the American Expeditionary Force in World War I. And during this time, Marshall wrote a letter that perfectly exemplifies the qualities of a great leader. It would go on to be included in his posthumously published World War I memoir, Memoirs of My Services in the World War, 1917-1918.
Here, Marshall lays out the four qualities required to be a successful leader in a war situation, and notably two of them overlap with what Warren Buffett looks for in a person.
What strikes us most about them is that they are neither complicated nor available to a select few nor specific to war at all. They are simply hard. And if Marshall's life is a testament to anything, it's that the ability to do hard things at the right time is the essence of a great leader.
November 5, 1920
General John S. Mallory
15 University Place
My Dear General Mallory,
Last summer during one of our delightful rides I commented on the advice I would give a young officer going to war, based on my observation of what had constituted the success of the outstanding figures in the American Expeditionary Forces, and you asked me to write out what I had said. A discussion with Fox Conner this morning reminded me of my promise to do this, so here it is.
To be a highly successful leader in war four things are essential, assuming that you possess good common sense, have studied your profession and are physically strong.
When conditions are difficult, the command is depressed and everyone seems critical and pessimistic, you must be especially cheerful and optimistic.
When evening comes and all are exhausted, hungry and possibly dispirited, particularly in unfavorable weather at the end of a march or in battle, you must put aside any thought of personal fatigue and display marked energy in looking after the comfort of your organization, inspecting your lines and preparing for tomorrow.
Make a point of extreme loyalty, in thought and deed, to your chiefs personally; and in your efforts to carry out their plans or policies, the less you approve the more energy you must direct to their accomplishment.
The more alarming and disquieting the reports received or the conditions viewed in battle, the more determined must be your attitude. Never ask for the relief of your unit and never hesitate to attack.
I am certain in the belief that the average man who scrupulously follows this course of action is bound to win great success. Few seemed equal to it in this war, but I believe this was due to their failure to realize the importance of so governing their course.
George C. Marshall
Major, General Staff
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If you're interested in learning about Marshall, there are several good books written about him including Leonard Mosley's biography, his own WWI memoirs in which this letter is printed, and Winston Groom's book about Marshall, Patton, and MacArthur and the winning of the war.